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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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Chapter 6. Mobilize For Success

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“The value of an idea lies in the using of it.”

–Thomas Edison

You’ve completed your analysis and found some impressive optimization opportunities—now how do you mobilize your company to seize them? The formula for success is simple. To create value as a web analyst, your analysis needs to effect a change. Change requires action. Action is dependent upon your company recognizing that a significant gap exists between the current state and the ideal state. Someone needs to be compelled to act on closing the gap. If your internal teams don’t recognize the gap or opportunity, they won’t implement any changes. They’ll ...

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