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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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Chapter 5. Analyze for Insight

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“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.”

–Sherlock Holmes

Superheroes have it easy. When they get in a tight spot, they just summon up their superpower and blast out. For action heroes it’s not that simple. Problem solving is never just about firepower and muscle; these characters have to use their intellect to outsmart and outwit their adversaries. No one used his intellect to better advantage than the Victorians’ own action hero: Sherlock Holmes. The epitome of the analytical approach, Sir Arthur Conan Doyle’s master detective trusted his acumen in observation ...

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