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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

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Chapter 3. The Makings of an Action Hero

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“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.”

–Christopher Reeve

Remember when you first saw what was to become your all-time favorite movie? For me, it was a lazy summer afternoon in 1981. Raiders of the Lost Ark was on the big screen, and I was a mesmerized nine-year-old. Back then, I couldn’t imagine anything better than crawling through jungles and catacombs with Indiana Jones and thwarting the Nazis in their quest for supernatural artifacts and world domination.

Today, I still admire Indy’s unique brand of action hero. He was a ...

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