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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik

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Chapter 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture

I'll close the book by covering the most difficult topic of all: culture.

In a channel with so much data, organizations barely scratch the surface of transforming themselves into data-driven entities.

You can accelerate your company's transformation. You can make changes in your everyday life—in how you approach data, present analyses, enthuse your peers, communicate, and, yes, even how you embarrass people.

This chapter covers strategies and practical approaches to overcome the penultimate barrier that stands before you.

Chapter Contents

Transforming Company Culture: How to Excite People About Analytics

Reports and Analyses That Drive Action

Changing Metric Definitions to Change ...

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