This exciting chapter looks at the choicest practical techniques for nearly every facet of your job as an analyst.
The goal is simple: to use proven approaches to help avoid the calamity of drowning in data or getting stuck in paralysis by analysis.
Sourced from real-world experiences, these approaches make the process of identifying insights faster, usually with simple off-the-shelf methodologies. Additionally each addresses a tough marketing challenge on the web.
To be an analysis ninja, you need this chapter. Period.
Context Is Queen
Comparing KPI Trends Over Time
Beyond the Top 10: What's Changed
True Value: Measuring Latent Conversions and Visitor Behavior
Four Inactionable ...