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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik

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Chapter 11. Guiding Principles for Becoming an Analysis Ninja

This exciting chapter looks at the choicest practical techniques for nearly every facet of your job as an analyst.

The goal is simple: to use proven approaches to help avoid the calamity of drowning in data or getting stuck in paralysis by analysis.

Sourced from real-world experiences, these approaches make the process of identifying insights faster, usually with simple off-the-shelf methodologies. Additionally each addresses a tough marketing challenge on the web.

To be an analysis ninja, you need this chapter. Period.

Chapter Contents

Context Is Queen

Comparing KPI Trends Over Time

Beyond the Top 10: What's Changed

True Value: Measuring Latent Conversions and Visitor Behavior

Four Inactionable ...

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