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Web 2.0 and Social Networking for the Enterprise by Joey Bernal

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9. Managing a Changing Social World

I don’t think we can deny the impact that Social Networking is having on the world around us. From our personal lives to our professional relationships, Social Networking has become integrated into every part of our daily routine. Initial analysis from Web 2.0 and social pundits put Social Networking activities squarely in the lap of younger generations who are growing up with this technology and embrace the idea of technology continuing to change and evolve. Although this might be true, the more experienced workforce is not blind to the advantages new technology provides, although they may be more hesitant to adopt these ideas until the true value is proven. Many workers just don’t have the luxury to

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