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Web 2.0 and Social Networking for the Enterprise by Joey Bernal

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4. Social Software for the Enterprise

Social Networking! You can’t stop it! Surely you realize that by now. You can try to protect yourself and your organization by putting firewalls and rules in place to keep your employees from doing it, and to help keep the bad guys out, but people find ways to work around these blocks. They are out there using personal computers, unsecured firewalls, and because of the ubiquitous cell phone, people are connecting in ways that we don’t even know about yet.

One option is to embrace it, support it, and control it. This approach can provide several advantages. By controlling it, we can ensure that security is a key part of information flowing into and outside of our network. Another advantage is that it just ...

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