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Web 2.0 and Social Networking for the Enterprise by Joey Bernal

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1. Web 2.0 and Social Networking

Web 2.0 and Social Networking—what do those two technologies have in common? When looking at them independently, and from a purely technical point of view, you might think they don’t have a lot in common. However, merge the concepts of two of the hottest technical advances to come around in a while, and you have the power to change the world. Not all at once, as change happens over time, but they do provide a framework and the opportunities for major change, which is a first step and much of what we discuss in this book.

Initial impressions are important. When you pick up a book like this and start to browse the contents in the bookstore, as the reader, you probably have some high expectations. Education is ...

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