Conclusion
Rule Number 31
Marketing, leasing, and management are interconnected and interdependent. Care should be taken to integrate all three of these areas cohesively.
The next chapter discusses the area about how to structure your venture. You are in the process of acquiring a real estate investment. You have analyzed it thoroughly, you have gone through the leases and composed a detailed income and expense analysis, and you have arranged appropriate financing and considered the tax implications. You have also put on paper a marketing game plan. Your leasing and management team is in place, but how do you structure the acquisition in terms of your relationship with your potential partners? The next chapter addresses this issue.
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