Foreword—Social Networking Works by Don Tapscott

Many people emphasize the social aspect of social networking. MySpace is growing at 2 million new registrants per week and with over 200 million members, is well on its way to half a billion. Most college students in the United States are on Facebook. There is a new blog created every second of every day. Over a million avatars live in a virtual community called Second Life.

But the smartest leaders see that the profitable word to emphasize when it comes to social networking is working. Deep down, nothing less than a new mode of production is in the making.

After all, if you can make an encyclopedia (Wikipedia) via social networking and mass collaboration, what else could you do? How about an operating ...

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