Subject Index
A
Adopt-A-Mime program, 38
advertising. See marketing
Amazon Mechanical Turk, 9
Amazon Web Services, 7
angel communities, venture capital firms versus, 110
Askspace.blogspot.com, 123
Askspace.com, 120-123
B–C
banking. See financing
borrowing. See financing
buzz marketing, 38
Cinematch program, 49
collaboration. See crowdsourcing
communication, tone of (crowdsourcing guidelines), 135-136
communities. See crowdsourcing
connectedness of people, 143-144, 147
content. See manufacturing
cost savings of crowdsourcing, 51
crowdsourcing
Amazon example, 6-11
Angie’s List example, 76
Bradbury Software example, 50, 53
Brewtopia.com.au example, 19-22
Cambrian House example, 11-14, 124
ChaCha.com example, 94-96
CommonAngels example, 109-115
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