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We Are Market Basket by Grant Welker, Daniel Korschun

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11

“Stick Your Neck Out”

It was sunny and seventy-five degrees. August 16, 2014, was a beautiful day for the 115th Old Home Day Parade in Londonderry, New Hampshire. Ten thousand spectators lined Mammoth Road for this annual New England tradition. Marching was an eclectic mix of politicians, local businesses, youth groups, motorcycle clubs, church leaders, marching bands, and bag pipers. They received applause from the crowd as they moved past the main stage.

As the parade was nearing a close, a large contingent of marchers appeared in the distance. Faint cheers of “Artie T.! Artie T.!” could be heard. They were coming from 130 full- and part-time Market Basket associates, more than a quarter of everyone employed at the Londonderry store. Most ...

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