O'Reilly logo

We Are Market Basket by Grant Welker, Daniel Korschun

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3

“Learn the Business, Young Man”

A popular image displayed at the rallies and in Market Basket stores during the 2014 protest borrowed imagery from Barack Obama’s 2008 presidential campaign. The iconic poster designed by Shepard Fairey shows Obama staring pensively and using a Warhol-esque mix of muted blues and reds; the words “HOPE” or “BELIEVE” were typically written below. Market Basket protesters abstracted a photo of Arthur T. in similar fashion. The image popped up on posters at stores across the chain at rallies and in car windows. It became a ubiquitous reminder of the man protesters were fighting for. The picture gave Arthur T. a mystical quality that only grew over the weeks of the conflict.

Long before the protest of 2014, Arthur ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required