ELEVATOR PITCH
Like a good business plan, this book has an elevator pitch: a short presentation conveying the essence of the idea in the few seconds it takes to get from one floor to another in an elevator.
1. The vision: We are all leaders. Leadership is not a position, it’s a mindset.
2. The mission: To make you a leader, so that others become leaders, too.
3. How? 100 leadership concepts to put into action today.
4. Your value? Understanding just one of these concepts will improve your leadership.
5. Why should we all be leaders? To build organizations with the agility, and focus to succeed in the modern business world.
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