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Think of Your Boss as a Brand
You see the term all the time on the business pages of the newspaper or hear it used on television to describe something or someone in trouble. It’s called a brand. There are a lot of them out there. A country has a brand, the president has a brand, a corporation or an institution has a brand. So does a product.
What is a brand? It’s an image, an impression, a reputation. It’s not what you think you are or what you say you are. A brand is what you do, how you do it, and why.
This is an era of perception relevance. Investing in your brand is critical so that others will think well of you. If your brand, your culture, ...
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