11.6. Your Chapter 11 Checklist
Test drive a blog for free at Blogger.com, 360.yahoo.com, or wordpress.com.
Register your own, unique domain name to give your blog an identifiable home on the Internet.
Choose a blogging platform that provides you with the flexibility and customization options you need now and for the future.
Do not advertise on your blog. Provide valuable information and insights to keep people coming back for more.
Post fresh content to your blog at least twice a week.
Increase your blog's profile on the Web by encouraging popular related web sites and blogs to link to your blog.
Register your blog with the top 10 or 15 blog search indexes.
Contribute content to other people's blogs to establish yourself in the blogging community.
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