Walk Like a Giant, Sell Like a Madman

10.10. Your Chapter 10 Checklist

• I view myself as the product I am marketing.

• I am committed to implementing a comprehensive and unrelenting self-promotional campaign.

• I have a brand focus complete with logo.

• All of my marketing material is branded with the same message and image.

• I am doing regular press releases.

• My photograph and phone number are on my business card and on all correspondence that leaves the office.

• I am working on generating positive press through the local media.

• I am an active member of my communities, both online and off.

• I am building strong professional and personal networks.

• I regularly review my marketing campaign to build on what works and fix what doesn't.