20.3. You Are the Visionary

As rainmaker, you are a visionary, an inventor. You can't be bothered with the daily chores of managing your business and hovering over the members of your sales team to make sure they do everything right. The master chef in a kitchen doesn't cook all the meals. He or she comes up with the recipes and then instructs the other cooks on how to prepare them properly.

Your job is to constantly absorb information and come up with innovative ideas for how to attract new customers, retain current customers, operate more efficiently, improve customer service, pursue new business opportunities, and explore other ways to generate more revenue for your sales team and your company.

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