Walk Like a Giant, Sell Like a Madman

18.3. Three Steps to Partnering Your Way to Success

Once you recognize how powerful partnerships can be, you can accomplish anything you set your mind to by following three not-so-simple steps:

1. Figure out what you want to do. That sounds easy enough, but when you can accomplish anything, you have a lot of options to narrow down.

2. Determine what you need in order to accomplish your goal: money, equipment, personnel, knowledge, skills, talents, services, supplies. Before you start shopping, you need a comprehensive grocery list.

3. Acquire everything you need, including the partners who have what you need and need what you have.