Walk Like a Giant, Sell Like a Madman

18.1. Tapping the Synergistic Power of Business Partnerships

People often develop partnerships because they happen to enjoy one another's company and work well together. I have seen successful business partnerships develop out of friendships, personal partnerships (colleagues working together), and family relationships (marriages, parents and children, and so on). Most other partnerships arise out of productive collaborations. Two or more individuals who share a goal and realize that they have complementary skills and resources join forces to pursue their goals together.

What I find to be most beneficial about effective business partnerships is that they enable you to accomplish what you never could have accomplished on your own. Over the years, I have partnered with several companies and individuals, including the following:

• Kinetic Knowledge, a blogging company that specializes in designing and managing blogs for real estate professionals. Kinetic Knowledge couldn't possibly reach as many real estate professionals as they do without my platform and connections, and I couldn't possibly blog without Kinetic Knowledge and other professionals who assist me in designing, maintaining, and generating fresh content for my many blogs.

• Face to Face Live, a turnkey videoconferencing solution that enables companies large and small to establish real-time audio/video connections across the country and around the world. In addition to investing in Face to Face Live Video-conferencing, I work ...