Walk Like a Giant, Sell Like a Madman

13.1. Securing Your Own Domain

Many salespeople make the mistake of placing their web page under the umbrella of a larger organization, such as a national sales group or a local chamber of commerce. They end up with a web site address that consists of their company name with their name tacked on at the end, such as www.bigcompany.com/ralphroberts/. You'll get lost that way.

Having your own address on the Internet where people know they can always find you is essential to your long-term Internet success. I always encourage the salespeople I coach to register their own, recognizable domain name, like www.ralphroberts.com. By having your own domain name, you can build a following that travels with you, regardless of which company you work for and what you sell. You can use your domain name for your web site and your e-mail address (for example, my e-mail address is [e-mail]).

If you have a unique name, consider registering your name as your domain name. If prospective clients are likely to search for a particular product you sell, consider using the product name as part of your domain name, such as "autosales" or "roofing" or "jewelry." If people are likely to search for you by location, consider building your domain name around your location, such as "chicago," "sanfrancisco," or "newyorkcity."

You can register multiple domain names that all point to the same ...