9.3. Remain Persistent without Being Overbearing

If you do not hear back from your lead, call the person sooner rather than later. Ask where he or she is in the decision process and whether you can do anything right now to be of assistance.

Whatever you do, do not let that lead off the hook. Before my wife agreed to marry me, I had to ask her 11 times! Some leads can be just as picky when choosing an agent to represent them. Remain persistent without nagging, and transform those leads into sales and those sales into business!

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