17.4. Listen to Audio Books
Most salespeople are high-energy types who cannot possibly do one thing at a time. They have to be driving and talking to a client, meeting with colleagues and jotting down notes, or checking e-mail while barking out orders to their assistants. One thing I like to do is to listen to audio books while I'm driving to meet clients. I can't possibly read while I'm driving, so this is the next best thing.
Get a collection of CDs or podcasts from the top salespeople and motivational speakers, and when you are doing something that does not allow you to read, listen to the recording. If you usually listen to music as you're driving to meet clients, consider listening to something that's a little more educational.
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