Walk Like a Giant, Sell Like a Madman

6.9. Assign Meaningful Job Titles

Assistant may be an accurate job title, but it can be counterproductive in two ways. First, very few people like to be known as assistant. They prefer more meaningful titles that give them status. Second, few clients will want to deal with your assistant. They want to deal with you or with somebody else who has a higher position.

Give your assistants meaningful job titles. Your closest assistant may be your Second in Command. Your receptionist could be Director of First Impressions. Your sales reps could be Sales Executives. Your marketing assistant could be your Marketing Manager. Choose job titles that are not only descriptive but also convey a sense of status.