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Vue™ 7 Beyond the Basics by Richard Schrand

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The Internet is booming. Everyone and his brother, sister, cousin, uncle, aunt, third cousin twice removed—well, you get the picture—wants to be on it. And since everyone and his extended family wants to be on it, they also want to be seen. Look at the success of sites like YouTube, Facebook, Flickr, and the granddaddy of them all, MySpace, just to mention a few. Everyone wants to be a star. Everyone wants his little piece of the Internet. That includes companies, large and small. But with them, it’s not about telling a friend who will tell a friend who then tells a friend’s friend about your site. No, it’s about formal advertising. How can that company get people around the world to visit their site and buy from them? ...

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