Color
Color is one of the most misunderstood tools UI designers have. It’s a powerful tool to attract the eye, as well as to help people know what to do once you have their attention. Despite this power, we see it underused—blue and gray applications, anyone?—and misused—applied randomly to create impact instead of understanding.
More than the other tools of visual interface design, color provokes emotional responses. Perhaps that’s why discussions of its use are limited to brand. Used with knowledge and understanding, color is a strategic partner that helps your interface guide and direct. This chapter focuses on selecting and applying color to enhance usability and appeal.
Figure 6.1 Bright, saturated colors were part of the brand ...
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