Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations

Preface

Strategic management—that is, developing and implementing strategies designed to achieve desirable goals—is now increasingly required of most public and nonprofit organizations (see Figure P.1). These organizations therefore can benefit from techniques that produce highly effective strategies that can and will be implemented. Strategy mapping is such a technique. Indeed, strategy mapping is the most effective technique we know of for helping organizational leaders, managers, and other stakeholders (1) understand the challenges they face; (2) develop mission, goals, strategies, and actions to address them; and (3) do so in a quick and effective way.

Figure P.1. Strategic Management.

Strategically managed organizations develop and ...