Chapter 14
The Big Picture: Marketing with Videos
In This Chapter
Making video marketing part of your marketing strategy
Crafting a video marketing plan that gets results
Optimizing your videos to maximize their impact
Incorporating best practices into your video marketing strategy
Knowing the reality of viral videos, driving views, and promoting your videos
Video is an important part of your visual social marketing strategy. Videos can communicate a business, a product, an idea or a value proposition quickly and effectively. If a picture is truly worth a thousand words, a video is worth 100,000 words. Using motion, images, and sound can communicate information, feelings, and emotions. According to Dr. James McQuivey of Forrester Research, a single minute of online video is the equivalent of 1.8 million written words.
Video marketing isn't just about being seen on YouTube, in case that's what you think. Though YouTube is the most popular video network (Chapter 15 is dedicated to ...
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