Chapter 11

Instagramming Your Way to Success in Visual Marketing

In This Chapter

arrow Generating meaningful results for your business

arrow Exploring the vast functionality of Instagram for capturing and sharing photos and videos

arrow Maximizing the exposure of your Instagram photos with captions and hashtags

arrow Participating in the Instagram community to grow your presence

arrow Optimizing your photos with creative Instagram strategies

Instagram is an emerging social network that allows users to take photos or videos from their mobile devices to share with the Instagram community or on Facebook, Twitter or other social networks. Photos and videos taken with Instagram can be edited by applying a number of different filters that make Instagram photos look more interesting.

This large social network consists of more than 150 million active users who have shared more than 16 billion photos. Instagram users are highly active and engaged on the site, with users liking more than 1.2 billion photos on Instagram ...

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