Chapter 10
Growing Your Business with Pinterest
In This Chapter
Discovering how leading businesses are using Pinterest to their advantage
Exploring how Pinterest works
Optimizing your boards and pins to get better results on Pinterest
Connecting with the Pinterest community to generate awareness for your business
Generating traffic to your site with pinnable images and the Pin It button
Recently emerging as a must-have social network for many social media marketers, Pinterest is now the third most popular social network, and many websites, such as MarthaStewart.com and SparkPeople.com, report that Pinterest is the number-one source of social media traffic to their websites.
Pinterest is a visual social network because images are central to how content is shared and displayed on the site.
The network has demonstrated the ability to generate significant marketing results for businesses. They're using Pinterest to generate traffic to their website, build brand awareness, connect with ...
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