Chapter 9
Drawing Attention to LinkedIn with Images
In This Chapter
Making the most of images on your LinkedIn profile image
Harnessing visual content throughout your profile
Optimizing images on your company page
Showcasing your products and services with images on LinkedIn
LinkedIn continues to be the largest professional social network, and it's a key component of many social media marketing strategies. As in other social networks, visual content plays a key role in your success.
A study conducted by TheLadders (see http://finance.yahoo.com/news/14-terrible-linkedin-mistakes-you-re-making.html) found that recruiters spend more time examining a LinkedIn user's photo than reviewing the person's qualifications. Even on a professional social network such as LinkedIn, images matter.
Additionally, when you're searching for people or businesses on a search engine such as Google, LinkedIn profiles and pages often show up at the top of the results. Your LinkedIn profile or page may therefore be the first impression you create, and the visual content is a fundamental aspect of this impression. ...
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