Visual Social Marketing For Dummies

Chapter 1

Marketing in the Age of Visual Content

In This Chapter

Understanding what visual social marketing is

Evaluating how visual social marketing can help your business grow

Benefitting from the efforts of successful social marketers

How visual marketing impacts social networks and websites

Building awareness of the legal issues surrounding visual marketing

As social media marketing has grown and evolved over the past ten years or so, an exciting trend that has emerged is visual social marketing. I've been involved in social media marketing since its inception and have noticed in the past couple of years the phenomenon of adding visual content to the social media marketing space.

Visual social marketing is powerful because visual elements allow marketers to create deeper connections via social media. The expression “A picture is worth a thousand words” indicates that humans can process a lot of information relatively quickly by looking at an image.

While recently examining trends ...