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Visual Merchandising by Tony Morgan

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Signage and tagging

A simple neon light sign becomes a prop in itself in the hands of a mannequin at Lane Crawford inHong Kong.

Twenty-first-century technology is used in the Prada store in Los Angeles to communicate with customers, informing them of current social and political stories with the aim of creating a talking point.

Nowadays, signage is not just limited to handwritten or printed information. Neon, plasma, and LED displays are some of the more modern innovative ways of communicating with the customer. Whichever style of signage a retailer ...

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