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Visual Merchandising by Tony Morgan

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In-store displays and trend areas

“As a luxury retailer, it is paramount that we position like-minded and style-sharing vendors within the same space. Price points and brand cachet are essential considerations.”

John Gerhardt, Creative Services Director, Holt Renfrew

A dramatic avant-garde display featuring a tree sculpture and kites acts as a backdrop for this display of eveningwear. It is positioned in the middle of the floor, taking up valuable sales-floor space, but its eye-catching impact will generate sales.

In-store displays can be straightforward; nevertheless, there are a few guidelines that will help the presentation be more effective. ...

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