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Visual Merchandising by Tony Morgan

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Store study: Flight 001

Flight 001’s concept travel stores are designed to resemble the interior of an aircraft fuselage. Because the store is open-fronted and the customer can look straight in, it is important that the interior is always merchandised to a high standard.

For a store that is solely reliant on the travel customer, luggage is a key product category. A lightbox with a retro graphic of a case is placed dead center on the back wall, thus pulling the customers through to the luggage area at the rear of the shop.

Flight 001 is a unique ...

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