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Visual Merchandising by Tony Morgan

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Product handling

Knitwear in neutral tones is displayed from the top to the foot of these shelves in Uniqlo’s store in Tokyo. Smaller sizes should be placed at the top and larger at the bottom. Top shelves that shoppers cannot reach can hold extra stock.

There are numerous ways to merchandise both mid-floor and wall fixtures; some of these are more suited to walls than mid-floor fixtures, and vice versa. Gaining a knowledge of these basic principles will aid any newcomer to visual merchandising.

Color blocking

Using the color of the product to create visual impact is the simplest and most fundamental way of presenting any type of merchandise. ...

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