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Visual Merchandising by Tony Morgan

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Fixtures

This three-shelf gondola is typically used to display houseware items. Larger items are ideally placed at the bottom and smaller ones at the top to achieve visual balance. The center of the top shelf can be used for signage.

Once you have planned the final store layout, it is time to select the fixtures that will be needed to house and present the merchandise. The use of the correct fixture is paramount in producing sales. Selecting the correct fixtures may at first seem daunting. Choosing a structure that holds the correct number of products and shows them to best advantage is never easy. There are two universal styles of fixture that ...

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