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Visual Merchandising by Tony Morgan

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Floor layouts

Neatly folded merchandise has been color-blocked to make it easier for customers to shop in Primark, Bristol. Clearly defined walkways make it easy for the shoppers to browse.

Once you have noted your product adjacencies, it is time to plan your detailed floor layout. Any shopper who is struggling to navigate the labyrinth of an IKEA furniture store will have noticed how difficult it is not to be tempted to leave the designated route. Once the customers have entered the store, they have no choice but to traverse the shop to find the exit; while doing so they are led through numerous lifestyle room settings designed to offer inspiration, ...

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