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Visual Merchandising by Tony Morgan

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Store study: Fortnum & Mason

This style of casual grouping is used to maximize the space in the cupboard’s shelves and drawers while retaining a focal point: the open drawer in the center.

In 1705, Hugh Mason owned a small shop in St James’s Market, London. By 1707, he had been joined by his lodger, William Fortnum, and together they started a business that has lasted 300 years. Throughout the centuries, Fortnum & Mason has built up a reputation as the purveyor of fine foods and groceries, not only with members of the British royal family but also with a loyal clientele, all of whom appreciate exquisite food. As Charles Dickens wrote of one trip ...

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