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Visual Merchandising by Tony Morgan

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Window standards and maintenance, and budget

To a few visual merchandisers, it may come as a relief to have completed the task of dressing a window. Often they will not take note of their work again until weeks later, when they are stripping it, ready for the next installation. However, this attitude toward their work will never gain them a good reputation.

Standards and maintenance

Window checks are laborious and time-consuming, but they are essential for maintaining the standards of a window display. Senior visual merchandisers often delegate this task to their juniors. Window checks should be completed early in the morning and at the end of the day. A notepad and pen and a scrutinizing eye are usually the only requirements. A checklist can ...

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