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Visual Merchandising by Tony Morgan

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Window calendar

London’s Fortnum & Mason traditionally presents elaborately themed Christmas windows. In this scheme, the front windows of the Piccadilly Street store were dominated by the tale of Alice in Wonderland. When the Christmas windows are dismantled in January, department stores usually start to plan the windows for the following Christmas. This allows time for research and design and the manufacture of props.

Large retailers will plan their window schemes well in advance using a window calendar. A well-planned window calendar will help a visual merchandiser organize window installation dates, ensure that each window has a scheme planned ...

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