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Visual Merchandising by Tony Morgan

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Signage and graphics

Part of a sequence of windows entitled “Spring Beauty” at Selfridges, London. The text is the theme that runs through each window, each caption relating to a recognizable quotation or colloquialism.

There is no doubt that an illustration (graphic) or piece of text (signage) in a window is a sure-fire way to get a statement across to customers, be it price-driven or informative. Many visual merchandisers not only use graphics to tell a message but also as part of their window schemes. The use of bold, colorful text can enhance many window displays. Often, signage and graphics may be used as a statement to support the window ...

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