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Visual Merchandising by Tony Morgan

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Store study: Printemps

A window to promote the late British designer Alexander McQueen: a strikingly posed mannequin seated on a sculpted bow is all that is needed.

Printemps has been a pillar of the Parisian shopping culture since 1865, when Jules Jaluzot created the world-famous store that is still an important part of the Right Bank’s architectural heritage. The word printemps means “springtime.” Today, the once-exclusive French store has a presence in cities ranging from Tokyo to Jeddah. Its window displays are appreciated around the world for their quirky concepts and attention to detail, but its innovative ideas remain true to the original ...

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