O'Reilly logo

Visual Merchandising by Tony Morgan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Props

Once you have chosen your theme and scheme and your merchandise, it is then time to consider the props you will need before thinking about the layout of the window itself. Props, as the name suggests, are objects that visually support the items for sale. A window display can include one prop or a whole collection. A prop can have empathy with the products, or cleverly have nothing in common with the merchandise at all. A padded silk box would be a conventional way to support a diamond ring; a roll of barbed wire would be a contemporary way of showing the same piece. One stand-alone prop can be as effective as a whole window scheme fashioned from many. Props enhance a window or an interior display, and they work in the same way as on film ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required