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Visual Merchandising by Tony Morgan

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Planning a window display

In this “politically correct” window composed of graphics and a mannequin, Topshop in London ensures that its customers understand that it does not sell real fur. It gets its message across by using cuddly toys to create a fake fur coat.

“The first step when designing a window is to define a theme and the spirit in which you want to put things forward. Then, you have to find THE idea: that very special idea that will make the difference visually.”

Franck Banchet, Creative Director, Printemps

Once you are familiar with your canvas—your window—you can then start to plan your display. At this point you also need to consider ...

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