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Visual Merchandising by Tony Morgan

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Getting to know your windows

Before attempting to design and dress a window, it is best to understand the space and depth of the window you might be expected to work with, as well as the practical features that will affect what you can put into the window and how.

Window size and style

The scale of the window you have to work with may affect what you can achieve. There is no standard size or shape of window in major shopping streets; every store window will differ. Larger windows will require a lot more merchandise and more props to fill them; others may require less. In addition to the scale of the window, there are a variety of styles. The most common are closed or open-back windows and shadow boxes. Thought also needs to be given to shops ...

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