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Visual Merchandising by Tony Morgan

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Who designs the store?

In this clever use of space in crowded Tokyo, Klein Dytham has created a covered runway suspended above the street for Undercover Lab.

Here Philippe Starck has created a juxtaposition of freestanding modern cabinets against the backdrop of a traditional-style fresco, which is sympathetic to the style of the Baccarat collection.

At some time all retailers will have to consult with an architect, either to design a new store, renovate an existing one, or rejuvenate an area of their shop. Normally, they will consult an architect ...

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