Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

91. An Industrial Business Bucks the Trend: Expressing Quality Through Color and Design Becomes a Competitive Advantage

Millwork isn't an industry known for appealing design marketing. In fact, its hard-edged design grids, amateur photography, and sometimes archaic design schemes seem antithetical to actually drawing in potential customers. That's why Quantum Millwork, makers of a high-tech variant of PVC trim board, wanted a sleek design that reflected the quality product it made. BANG! Creative immediately saw the connection between color and the product and put that into play for the logo, branded artwork, and collateral literature design.

Why It Works

Going against the grain of the industry, Quantum's design uses vector art in bold, sophisticated palettes and uses undulating lines, creating visual depth. The design reflects the quality PVC trim line that Quantum wants to be known for, including the wide range of colors they offer. In fact, the connection between Quantum's colorful line and the colors used in the marketing design are a clever play-on-color that isn't lost on the customer. BANG! Creative designed separate brochures for each target market, with one for contractors, one for manufacturers, and one with a budget line of Quantum's products. Industrial businesses tend ...