Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

81. HR with a Personal Touch: Using a Descriptive Name and a Caricature for a Consulting Business Sets You Apart

When you think of human resources (HR), you may think of complicated procedures for managing employees or programs with hard-to-remember acronyms and overwhelming bureaucracy. Wouldn't it be nice if someone could hold your hand, figuratively, and guide you through the thicket of regulations and recommended guidelines? That's where The HR Lady comes in.

Why It Works

Denise G. Scholl-Serrett is a certified benefits professional with the HR designations and accreditations associated with leading HR professionals. She wanted to distinguish her services from a crowded field of consultants. PowerBand Graphics created a brand around Denise's personality that is unique and funny. “If a business card can express ‘energy' then mine certainly does,” says Scholl-Serrett. The HR Lady brand is an easy conversation starter that has made networking easier. The imagery has a lot of gusto, yet it can still be taken seriously. After all, when you want to know how to protect your business against sexual harassment claims, you have to go to a trusted source. The bold caricature of the owner has a striking resemblance to Scholl-Serrett, who provides professional services with a personal touch.

Success Metrics

• The HR Lady saw sales double in the last two quarters of the first year in business. ...