Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

74. An Image Consultant Makes a Great First Impression: Differentiating a Personal Brand by Conveying Your Personality

Gretchen Ditto helps clients craft the perfect first impression. By selecting the right clothes and discovering what colors complement a client's natural coloring, she establishes a distinctive style for each client. Ditto knows that the right professional image can bring out a positive attitude and become a powerful tool in advancing a career. Ditto did a lot of online research before she launched her business. As an image consultant, she's very aware of how her brand should look. Ditto stresses that she must have a great brand because her business is all about image. But how does an image consultant create the right image for herself? She turned to professional designer Katrina Hase at the Mix Creative in Minneapolis to build a personal, professional brand.

Why It Works

Hase created a simple Art Deco typographic logo for Ditto & Co. that aligns with the tagline, “Transforming Style.” The website quotes Yves St. Laurent, who said, “Fashions fade. Style is eternal.” It's not about fads, and it's much more than just a new hairdo and makeup. The visual marketing of Ditto & Co. is whimsical and friendly, yet may be taken seriously. Hase designed four illustrated note ...